Linda Yaccarino, the CEO of social media platform X, was the headline visitor at Vox Media’s Code 2023 occasion earlier this week. CNBC’s Julia Boorstin interviewed Elon Musk’s handpicked CEO, who’s tasked with bringing advertisers again to the platform previously referred to as Twitter.
As you might have seen, because of all of the social media chatter surrounding the occasion, the interview didn’t go effectively for Yaccarino.
In case you missed it, Mashable has damaged down probably the most intriguing moments of Yaccarino’s catastrophe of an interview on the tech convention.
X has misplaced tens of millions of day by day energetic customers
As Mashable beforehand reported, Linda Yaccarino offered new day by day energetic person stats for X on the occasion. In keeping with Yaccarino, X at present has 225 million day by day energetic customers. Following the convention, X revised this quantity and claimed that the day by day energetic person rely is definitely 245 million.
No matter which quantity is correct, it’s a drop within the platform’s day by day energetic customers.
It’s been greater than 10 months since Musk shared X’s daily active user metrics in November 2022, the week earlier than he acquired the corporate, when he stated that Twitter had 254.5 million day by day energetic customers. By mid-November, Twitter had grown to 259.4 million customers.
So, X has misplaced tens of millions of day by day energetic customers and now has lower than it did earlier than Musk took over practically one entire yr in the past.
Yoel Roth’s last-minute look
A lot of the dialogue round Yaccarino’s interview pertains to her flustered dealing with of a last-minute addition to the occasion program.
Yoel Roth, the previous head of Twitter Belief and Security, was added to the Code 23 convention on the day of the occasion. Roth was in command of the person security and moderation-related points that Musk has so regularly been criticized over. Notably, Roth fled his house final yr after Musk publicly attacked him on the platform.
Whereas Yaccarino was conscious of Roth’s addition earlier than he took to the stage, and he spoke round an hour earlier than her interview began, Roth’s interview was one of many fundamental issues Yaccarino had wished to debate.
Maybe one of many weirder moments was when Yaccarino claimed that, after Musk focused him, a few of the hate Roth acquired was off of the Twitter platform. This fully ignores the truth that the majority of it occurred on the app and that any hate he acquired elsewhere was first stoked by its proprietor — Yaccarino’s boss, Elon Musk — and that occurred on Twitter.
X CEO doesn’t have the X app on her house display screen
Maybe probably the most viral second from Yaccarino’s interview wasn’t even concerning one thing she stated.
At one level throughout Boorstin’s questioning, Yaccarino held up her cellular system and promoted X because the place the place real-time dialog round occasions was occurring. Her level was that X was the go-to platform, and thus the go-to cellular app, to have these essential discussions about information and tradition.
One downside. As many eagle-eyed viewers observed, it seems that the X CEO doesn’t have the X app on her smartphone’s house display screen. Yaccarinno introduced the cellphone to the group and the X app was nowhere to be seen. Apparently, apps for Fb, Instagram, and Sign all made it on Yaccarino’s house display screen.
Yaccarino says advertisers are again. Musk says in any other case.
Yaccarino claimed that X is nearly to interrupt even — and is trying to flip a revenue early subsequent yr. She stated that 90 p.c of the highest 100 advertisers had returned to the platform, together with small companies and types like AT&T, Visa, and Nissan.
Nevertheless, Yaccarino’s claims stand in stark distinction to what Musk stated simply earlier this month when he blamed the Anti-Defamation League (ADL) for X’s U.S. promoting income declining by 60 p.c.
Half of Twitter’s greatest advertisers ended their advert campaigns on the platform shortly after Musk acquired the corporate in October 2022. A report from the New York Occasions discovered that promoting was nonetheless down 59 p.c year-over-year within the spring. Months later, Musk confirmed that the corporate was nonetheless experiencing “unfavourable money movement” as of July, resulting from a “heavy debt load” and a 50 p.c drop in promoting income.
Defending Musk and her function at X
Simply probably the most contentious level within the interview was when Boorstin questioned Yaccarino on what precisely her function is at X. Musk handpicked Yaccarino to be the corporate’s CEO. Nevertheless, Musk nonetheless leads departments within the firm — like product, which is normally overseen by the corporate’s CEO.
X CEO Linda Yaccarino and CNBC’s Julia Boorstin
Credit score: Jerod Harris/Getty Pictures for Vox Media
There have been loads of moments the place Yaccarino appeared blindsided by Musk. Like when he abruptly introduced Twitter would now be referred to as X. Almost a day glided by earlier than Yaccarino, the corporate CEO, put out a press release.
And one other good instance of this occurred in actual time at Code 23.
When Boorstin requested Yaccarino about Musk’s obvious plan from earlier this month to institute a paywall for X, Yaccarino appeared unaware that Musk floated the concept of charging all of X’s customers. When requested outright if she didn’t know concerning the plan, she refuted the suggestion, saying she and Musk talk about all the pieces.
However, it appears fairly clear she was uninformed concerning the subject. Why? As a result of she additionally appeared unaware that Musk later claimed he by no means deliberate to truly transfer to an all-paid mannequin and his phrases had been misconstrued.
Nonetheless, plainly Yaccarino is a fan of Musk regardless. She defended Musk’s feud with the Anti-Defamation League (ADL). She even repeated his speaking factors about how the ADL has by some means strayed past its preliminary mission of specializing in anti-semitism when it partnered with teams just like the NAACP and urged advertisers to pause their Twitter campaigns resulting from hate speech content material moderation points. In keeping with the ADL, nevertheless, its mission has all the time included civil rights for Jewish folks in addition to different minority teams.
When requested about how a lot authority she truly has on the firm, with Musk nonetheless heading the product division, she responded by asking, “Who wouldn’t need Elon Musk sitting by their aspect working product?”
Members of the viewers audibly laughed and a few even raised their arms.