Verizon dropped tons of of tens of millions on BlueJeans on the peak of the pandemic lockdowns. Three years and a few change later, the lesser-known video-conferencing app is completed for, the telecom big advised customers at this time.

In a mass electronic mail, Verizon wrote that it “made the troublesome resolution to sundown our suite of BlueJeans merchandise.” 9to5Google first reported the information. (Verizon is TechCrunch’s former father or mother firm.)

Verizon added that it selected to kill the B2B app “as a result of altering market panorama.” That altering panorama has all the pieces to do with Zoom, which dominated the COVID-19 video-conferencing growth and lives on as a distinguished service for companies, alongside opponents resembling Google Hangouts. But, even Zoom isn’t buying and selling anyplace close to its October 2020 peak. 

BlueJeans was based in 2011 by former chief expertise officer Alagu Periyannan and former CEO and head of product Krish Ramakrishnan. Inside two years of the Verizon deal going by way of, each co-founders left — as did Ramakrishnan’s successor, former CEO Quentin Gallivan, together with former CFO Robert Park.

The primary BlueJeans options to go, as of August 31, will likely be its primary and free trial tiers. A member of BlueJeans’ help employees advised TechCrunch by cellphone that the service will proceed to function usually for different customers till at the very least December 2023.

For now, the BlueJeans web site nonetheless reads, “Nothing matches higher than BlueJeans. Meet for so long as you need. Endlessly.”