Each day Crunch: Lower than a yr after shopping for Heardle, Spotify will shutter music sport on Might 5

To get a roundup of TechCrunch’s largest and most necessary tales delivered to your inbox daily at 3 p.m. PDT, subscribe right here.

Completely happy Friday, our crunchiest of associates!

Over the previous couple of days, we’ve been telling you about all of the cool stuff that’s taking place at Disrupt. Effectively, guess what — we’re getting a {hardware} stage as nicely! {Hardware} will get its flip within the highlight at Disrupt 2023…Thrilling instances!

— Christine and Haje

The TechCrunch Prime 3

• You Heardle-d it right here: Christine thinks Heardle, the Wordle-like music guessing sport, was too exhausting, so she gave up on taking part in some time in the past. Nonetheless, it was a preferred sport with a number of folks, peaking at 69 million month-to-month desktop and cellular net visits in March 2022. Now Sarah writes that lower than a yr after buying Heardle, Spotify is shutting down the sport. You get six guesses as to why, however to the tune of tears being shed throughout the web.
• Talking of being shut down: Parler, the social media community that emerged when former president Donald Trump was banned from different websites, has a brand new proprietor. No, not Ye, however digital media firm Starboard. Oh, and Starboard has plans to close it down quickly in order that it may be revamped. Aisha has extra.
• Zoom will see you now: To spice up its asynchronous choices, Zoom is buying Eire-based worker communications platform Workvivo. Paul writes that Workvivo had the “remote-work revolution” on lock, which might be what attracted Zoom to it.

Startups and VC

James Murdoch’s enterprise fund Bodhi Tree slashed its deliberate funding into Viacom18 to $528 million, down 70% from the dedicated $1.78 billion, the 2 mentioned late Thursday because the weakening international economic system hammers buyers’ urge for food, Manish studies. Viacom18, a three way partnership between Mukesh Ambani’s Reliance and Paramount World, didn’t say why Bodhi Tree slashed its pledged funding.

In the meantime, PBS and a handful of different information organizations have joined NPR in stepping away from Twitter, the social media platform as soon as synonymous with breaking information, Taylor studies. NPR introduced that it could depart the platform altogether final week after Twitter misleadingly hooked up a label reserved for state-run media entities to its account.

And we now have 5 extra for you:

4 SaaS engagement metrics that entice buyers

Previous efficiency doesn’t at all times predict future outcomes, but it surely’s the best place to search out buyer retention stats which have investor enchantment.

In response to Oleksandr Yaroshenko, head of investments and technique at edtech startup Headway, engagement charges for present clients are “the best predictors for resubscription.”

On this put up, he explores gamification technique and shares concepts for constructing a “golden cohort” that represents your audience.

Three extra from the TC+ staff:

TechCrunch+ is our membership program that helps founders and startup groups get forward of the pack. You may enroll right here. Use code “DC” for a 15% low cost on an annual subscription!

Huge Tech Inc.

Do you need to learn a ten,000-character tweet? We don’t both — oh wait, you mentioned sure. Okay, nicely buckle up as a result of Twitter now gives 10,000-character-long tweets for Blue subscribers, studies Ivan. In the event you’d prefer to see what a ten,000-character tweet seems like, we got you, boo. How a few 10,000-character TechCrunch article? We rustled up one for you from the archives.

Shifting over to the state of Washington, the place Uber and Lyft drivers gained paid household and medical depart. Rebecca writes that the state’s senate handed a regulation that makes it the primary within the nation to supply this sort of profit for ride-hail drivers.

Now right here’s 5 extra for you: