Komi, a digital storefront for content material creators and celebrities, as we speak introduced its public launch together with new options, together with the flexibility to promote merchandise throughout a number of on-line shops in a single place, on-page checkout performance, advertising instruments and extra.
The corporate additionally introduced its $12 million Collection A spherical, led by VC traders RTP, Third Prime, Antler, E& Capital, in addition to Sony Music, Reside Nation and Laffitte Administration Group. The funding will assist develop its product suite and develop its U.S.-based group. Total, Komi has raised $17 million in somewhat over a 12 months.
Komi first launched in 2021 as a touchdown web page instrument for influencers, musicians and athletes, amongst different expertise, to advertise music albums, YouTube movies, podcast episodes, merch drops, tour dates, meet-and-greet alternatives, social media accounts and extra. Customers can combine all their content material and merchandise throughout TikTok, Instagram, Twitter, Pinterest, Snapchat, Spotify, Apple Music, SoundCloud, YouTube, Twitch and Shopify.
Now open to everybody, Komi needs to cement itself as “the all-in-one platform for creators to develop their companies,” Lewis Crosbie, co-founder and CEO of Komi, advised TechCrunch. As a part of the revamp, the corporate is specializing in advancing its commerce and community-building choices.
Komi’s new commerce options will permit followers to browse merchandise from their favourite creator/celeb throughout a number of shops, add merchandise to a single cart and checkout all on the identical web page. For example, Lizzo – a well-liked musician and Komi consumer– operates an internet retailer for her tour merch in addition to a shapewear line referred to as Yitty. Beforehand, followers must go to separate web sites to browse, store and full purchases.
Having a blended digital storefront of kinds is also useful for content material creators that profit from affiliate marketplaces like Amazon’s influencer program or influencers that run a number of Shopify shops. The Amazon storefront integration will roll out shortly after launch.
As social commerce is predicted to achieve $1.2 trillion by 2025, Crosbie added that Komi is engaged on a approach to join manufacturers and creators to allow them to promote merchandise through the platform.
Moreover, Komi is launching custom-built knowledge seize instruments, which contain offering followers with advantages that may be unlocked if they supply info resembling their e-mail or telephone quantity.
“Komi’s community-building [initiative] revolves round attention-grabbing ways in which we will empower creators to seize knowledge,” Crosbie defined. “We’re attempting to present on the spot advantages to followers… I perceive that if I provide you with my e-mail or telephone quantity, I’ll unlock one thing particular at this second in time.”
The corporate additionally talked about that it’s rolling out “deeper” advertising instruments however declined to say what these had been. Komi already consists of backend instruments that permit customers to collect whole views, earnings, clicks and different knowledge.
Since its seed spherical that TechCrunch coated in December, Komi claims to have partnered with creators and types from six continents who’ve a mixed viewers of greater than two billion followers. Notable customers that not too long ago joined the platform embody Usher, Meghan Trainor and Jessica Alba, amongst others.
Be aware that the platform prices $9.99 monthly or $96 per 12 months. New customers obtain a 30-day free trial.