Actual property advertising and marketing isn’t any stroll within the park. Not solely do realtors must climate market volatility, however they should meet consumers the place they store — creating compelling advertising and marketing experiences whereas preserving prices underneath management.
Malte Kramer skilled the roadblocks firsthand whereas working as a advertising and marketing advisor for actual property firm Jade Mills. To handle them, he based Luxurious Presence, a startup that gives advertising and marketing options to actual property brokers, groups and brokerages.
“We provide services that assist actual property brokers, groups and brokerages reach all financial environments and housing markets,” Mills advised TechCrunch in an e mail interview. “This has allowed us to proceed to develop all through the pandemic, the slowdown in tech and the slowdown in actual property.”
Luxurious Presence, which at present introduced that it raised $19.2 million in a Sequence B1 spherical led by Bessemer Enterprise Companions with participation from Swap Ventures and different current buyers, affords a variety of instruments and companies designed to assist realtors market their properties to house consumers.
Luxurious Presence assists with creating actual property web sites, adverts, content material advertising and marketing methods, social media engagement and extra. Utilizing its platform and content material administration system, clients can construct their very own webpages and displays for properties, or listing their properties on Luxurious Presence’s rising house search database.
Just lately, Luxurious Presence launched Presence Copilot, an AI-powered cellular app for realtors with consumer collaboration options, in non-public beta.
“Luxurious Presence is a centered on serving high-performing actual property professionals with trendy, greatest-in-class expertise,” Mills mentioned. “Our platform offers a complete, one-stop answer for actual property advertising and marketing, branding and consumer communication, making certain that brokers, groups, and brokerages have all of the instruments they should elevate their manufacturers and develop their companies.”
Advertising and marketing bluster apart, Luxurious Presence is, certainly, rising, with a buyer base that now numbers simply over 10,000 actual property brokers. With a workforce of round 600 staff, together with 300 full-time staff based mostly within the U.S., Luxurious Presence intends to make use of the brand new tranche — which brings its whole raised to $52.5 million — to help its product growth.
“Like most companies, Luxurious Presence has been carefully managing bills and burn price over the previous yr to keep away from needing extra capital,” Mills mentioned.
It’ll must proceed managing bills correctly. Whereas proptech companies haven’t traditionally had a lot hassle securing capital, final yr noticed the sector undergo from a steep decline. VC-backed proptech companies raised $19.8 billion in 2022, down 38% from 2021. The Heart for Actual Property Know-how & Innovation studies that the drop-off in funding is the second-lowest funding yr for proptech since 2018.