Peacock is delivering dangerous information to its subscribers tonight. Starting at 12 a.m. ET, the streamer is notifying prospects that it’s elevating its subscription costs on August 17. This would be the first time Peacock has skilled a worth hike since its launch.
New and present customers must pay $5.99 per 30 days for Premium (ad-supported), up from $4.99. In the meantime, Premium Plus (ad-free) will get a $2 improve to $11.99 per 30 days.
The rationale for the change, the corporate claims, is so it may well proceed to spend money on offering high-quality content material and person expertise.
The worth hike will even enable Peacock to stay aggressive within the market, given rivals like Netflix and Max are charging upwards of $19.99/month. Final 12 months, Apple TV+ raised its subscription price to $6.99/month.
Plus, Paramount+ not too long ago upped its advert plan to $5.99/month and its new ad-free tier, Paramount+ with Showtime, to $11.99. Whereas Peacock would be the identical worth as Paramount+, the streaming service doesn’t precisely have dozens of Showtime originals to boast about.
Nonetheless, the streamer does tout its dwell sports activities providing, which it calls the biggest of any direct-to-consumer streaming service within the U.S., with over 5,000 hours of content material. This consists of the Girls’s World Cup, Sunday Night time Soccer, Premier League, Huge 10 and extra.
Peacock additionally provides subscribers day by day dwell information, 24/7 streaming channels, in addition to authentic titles “Poker Face,” “Mrs. Davis,” “The Continental,” “Bel-Air,” “Dr. Loss of life,” “Based mostly on a True Story” and “Bupkis.” It’s additionally the one premium streamer with next-day entry to all of NBC and Bravo’s new reveals.
Since launching in 2020, Peacock has launched greater than 80,000 hours of content material, in keeping with the corporate.
The worth hike comes on the heels of the corporate reporting $704 million in losses within the first quarter of 2023, up from $456 million in the identical year-ago interval.
To be able to flip a revenue, Peacock has shifted away from its free providing, eradicating the choice for brand new prospects. Additionally, the ad-supported tier is now not bundled at no additional cost for Xfinity prospects.