It’s not simply TikTok Spotify is taking inspiration from with its app’s redesign, the corporate additionally introduced right now new options impressed by YouTube and different social platforms, like Instagram and Snapchat. One new function, Spotify Clips, will enable artists so as to add 30-second movies to their artist profiles — successfully, Spotify’s personal Tales function.
The function lets followers “go deeper” into artists’ tales whereas they’re listening to their music, the corporate defined.
The movies shall be out there on each the artist profiles and their album pages.
The corporate has been testing such an addition for years. In 2019, it tried to create its personal model of Tales with a function referred to as Storyline — which might enable artists to share their very own insights, inspiration, particulars about their inventive course of, or different meanings behind the music.
In 2020, it was noticed once more testing Tales, however this time by permitting influencers to introduce their very own playlists as curators of kinds. However till now, Spotify’s official embrace of Tales has been restricted to permitting customers to share music and its looping Canvas movies to different social networks, like Fb and Instagram.
Spotify Clips was certainly one of a number of new merchandise introduced right now for artists however the different important addition was a YouTube-like function referred to as Countdown Pages.
Just like how YouTube lets creators tease a video premiere upfront, Spotify will now present a devoted area on artists’ profiles to look at a timer depend right down to a brand new launch.
The Jonas Brothers introduced Countdown Pages at right now’s occasion, saying it might give them a solution to keep their reference to followers.
This function additionally offers artists with entry to Spotify’s residence feed the place followers can now do issues like pre-save albums, see unique movies, pre-order merch, and preview tracklists, the corporate stated.
Countdown pages have been examined with a variety of artists, together with large names like Taylor Swift, Florence and the Machine, and others.