Identical to many different streaming companies, YouTube has elevated the costs of its Premium plan for people within the U.S. from $11.99 per thirty days to $13.99 per thirty days.
The value hike follows final yr’s worth bump in household plans in lots of nations. Within the U.S. the household plan tariff went from $17.99 per thirty days to $22.99 per thirty days.
The person plan change, first noticed by 9to5Google, is dwell on the YouTube Premium web page. Nevertheless, the corporate hasn’t made any official announcement relating to present subscribers, who’re paying a lower cost.
With YouTube Premium, Google provides ad-free viewing, the power to obtain movies, 1080p streaming of upper high quality, the power to renew movies from the place you left off, and entry to YouTube Music. The corporate additionally releases experimental options for Premium subscribers, corresponding to the power to vary playback pace and a lock display function to keep away from unintended touches.
Google can also be climbing the worth of the YouTube Music plan from $9.99 per thirty days to $10.99 per thirty days. This follows subscription worth raises from Apple Music and Amazon Music, which additionally supply their streaming on the similar worth. Spotify’s particular person plan nonetheless prices $9.99 per thirty days.
Over the previous couple of months, rival video companies corresponding to Apple TV+, Paramount+, and Peacock, have introduced worth hikes. Whereas Netflix raised its costs final yr, the corporate commenced a crackdown on password sharing, making customers pay extra or add an additional member to their plans.
YouTube can also be making an attempt to push extra individuals in the direction of its premium plans by taking actions like proscribing ad-blockers. It additionally ran an experiment that briefly put 4K streaming behind a paywall.
Final November, YouTube mentioned that it had greater than 80 million subscribers throughout Music and Premium choices. With Google’s earnings subsequent week, the corporate is taking steps to extend paid customers.